Increasing traffic to your blog is fundamental to your blog’s success on the Internet. As you’ll soon find, it isn’t all that hard to increase traffic to your blog, but it does take time.

The first and most important rule for increasing traffic to your blog is to post, post and then post some more. Posting new and unique content on a regular basis to your blog is crucial to success.

Another critical method for getting traffic to your blog in through by establishing links to your site on other people’s webpages. This servers two purposes for your blog. First, a link on someone else’s site can be clicked on thus bringing a visitor to your site. Secondly, links on other sites pointing to your site factor into the equations that Google, Yahoo and MSN use to determine the order in which sites are listed in searches conducted on their site. These types of links are referred to as “inbound” links.

When you try to develop inbound links it is important to make sure that the links are relevant. For example, if your blog is about cars then it doesn’t do a lot of good to have an inbound link from a website about vacation spots. Your goal is to get inbound links on sites similar to your blog or, at a minimum, sites that target the same type of people (age, gender, interest, etc.) as your blog.

To begin developing inbound links, do a search for other blogs that are relevant to your blog. If your blog is about cars then search “cars” in Blogger Search or Technorati (two of the bigger blog search engines). Browse through the results that you get and make a list of those that you think are well designed and interesting. In order to get a link on those blogs you will most likely have to give something in return and usually the easiest thing to give is a link to them. So from that list add a link on your blog for each of the blogs that you liked. Then, after doing so, email the owner of each of those site and write something along the lines of:

“Hello, my name is John and I write for Crazy Cars, a blog about cars. I’ve recently added a link to your site on my homepage because I feel that my readers are in a very similar demographic to that of your site. If you get a chance check my site out and if you like what you see please link back.

Thank you, John”

Remember that these blog owners don’t owe you anything for you linking to them, but often if you ask nice you’ll get a link back.

Another way to build inbound links to your blog is by submitting your blog to blog and web directories. These directories contain literally thousands of websites and very rarely will someone come to your site by clicking on a link in one of the directories. However, including you blog in these directories can in many case help your ranking in search engines (Google, Yahoo, MSN, etc). Don’t spend too much time doing this but if you have a little free time they are worth looking into.

Finally, and maybe the biggest key to increasing blog traffic is to write interesting and excellent content. The most powerful way to get people to your blog is to write content that your readers want to read. This will not only make people want to come back but it will also make them want to tell others about your blog. Anyone can get someone to come to their blog once but getting someone to come back again and again, that is the key to increasing your blog traffic.

So post often, build links so people can find you and then make sure to keep it interesting. They’ll come…for now, work hard and be patient.

Subscribe to the post comments feeds or Leave a trackback